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doughnuts II

July 12, 2009

From doughnuts (or 'donuts') of the dog bed variety to the real, sugar coated deal. The 120km drive to the new Ikea in Tours with Anita yesterday was worth it just for the excellent doughnuts and cafe creme in the 'Eek-ere' cafe.

The French Ikea experience, it has to be said, is beaucoup plus civilised than the UK experience, with spacious stores, helpful staff and hardly any queue at the check-out. As Anita pointed out, you practically have to dress up to visit Ikea in Bordeaux - previously our nearest store - as the experience is (almost) glamorous.

One thing remains the same however: the challenge of actually getting to the store. As always seems to be the case, there are no signs whatsoever and, as you drive past the towering blue and yellow building on the wrong side of a dual carriageway for the umpteenth time, it taunts you by being so near, yet somehow so impossible to get to. Is it I wonder, some cunning trick of shopping psychology, to make you feel almost euphoric when, after several illegal U-turns and a tour of an industrial estate, you finally draw up in front of the primary-coloured cube?

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